WHEN TO PURCHASE ALMOST ANYTHING

Your guide to the best times to make major purchases

By Ashley Chorpenning

AAA World Article

When it comes time to making a purchase, it can be difficult to find a good deal. No matter how large or small the item is that you’d like to buy, there’s an opportunity to be strategic and save some money.

So, if you want to find a good deal, here are the best times to buy almost anything.

ON THURSDAYS
According to a study by Kristen Regine, a Johnson & Wales University marketing professor, brick-and-mortar stores have the most markdowns on Thursdays. According to her study, the stores know that they will have the most traffic on the weekends and often need to move their products in preparation for weekend shoppers.

Therefore, before the weekend hits, it may be best to find the items you’re in search of.

DURING HOLIDAY WEEKENDS
From Columbus Day sales to Labor Day blowouts, weekends can be a great time to buy, especially when they are leading up to holidays. Stores that offer big-ticket items such as cars or furniture often leverage holiday weekends to offer discounts and promotions while consumers have the extra days off work to shop.

THROUGHOUT CLEARANCE EVENTS
Many stores have liquidation sales when they need to make space for the next season’s inventory. For example, Victoria’s Secret holds semi-annual sales each winter and summer, and Toyota hosts an annual Toyotathon at the end of the year. You may want to keep an eye out for both brick-and-mortar retailers as well as online clearance sections throughout the year.

SAME TIME YOU FOUND A SALE LAST YEAR
If you got a great deal on an item in the past, there’s a good chance that it will be on sale at the same time of year in the future. For example, Amazon Prime Day happens at the same time each year, as do semi-annual and annual sales.

If you know you’re looking to buy the same item again, you may want to contact the retailer to learn about upcoming promotions.

WHEN A SHOPPING APP ALERTS YOU OF GREAT DEALS
If you don’t want to keep track of all the discount opportunities available on your own, you can turn to apps to do the work for you. Retailers such as Target and Kroger have applications that notify customers about deals and coupons. Also, when using apps like Ibotta and RetailMeNot you can receive alerts that notify you about opportunities to save money on items that you’re likely to purchase.

It isn’t always easy to know which product will go on sale and when, but you can use events and holidays as well as coupons and apps to help you save money on purchases year-round.